How to use the calculator
- Open the creator’s Reels tab and note the views on the last 10 to 12 Reels. Use the middle value, not the viral outlier.
- Add up likes, comments, shares and saves for a typical Reel. Shares and saves come from the creator’s Insights.
- Enter the fee they quoted, or use the typical fee for their tier.
- Repeat for every creator on your shortlist and compare cost per engagement side by side.
Typical Instagram Reel fees in India
| Tier | Followers | Typical fee per Reel |
|---|---|---|
| Nano | 1K – 10K | ₹1,500 – ₹8,000 |
| Micro | 10K – 100K | ₹8,000 – ₹40,000 |
| Mid-tier | 100K – 500K | ₹30,000 – ₹1,50,000 |
| Macro | 500K – 1M | ₹1,50,000 – ₹4,00,000 |
| Mega | 1M+ | ₹4,00,000 and up |
These ranges are indicative, not quotes. Read what drives influencer rates in India and how to check the audience is real before you agree a fee.
Frequently asked questions
How is cost per engagement calculated?
Cost per engagement is the creator's fee divided by the total engagements on the content: likes, comments, shares and saves. A ₹40,000 Reel with 10,400 engagements costs ₹3.85 per engagement.
What is a good cost per engagement on Instagram in India?
It depends on your category and goal, so compare creators against each other rather than a single benchmark. Within a shortlist that matches your audience, lower cost per engagement means more interaction for each rupee.
How much does an Instagram influencer charge per Reel in India?
Indicative ranges: nano creators (1K–10K followers) ₹1,500–₹8,000, micro (10K–100K) ₹8,000–₹40,000, mid-tier (100K–500K) ₹30,000–₹1,50,000, macro (500K–1M) ₹1,50,000–₹4,00,000 and mega (1M+) ₹4,00,000 and up. Niche, deliverables, usage rights and exclusivity all change the price.
Where do I get a creator's views and engagements?
Use the median of their last 10 to 12 Reels from their profile, and ask the creator for Instagram Insights screenshots for reach and saves, which are not public.